When a Website Isn’t Enough
Madison, WI (September 15, 2016) – Boopsie, Inc., the leading mobile platform-as-a-service provider for libraries worldwide, today released a case study that explores how users responded when The Ferguson Library, CT, cancelled their mobile app with plans to replace it with a mobile-friendly library website.
The library initially decided to launch a Boopsie mobile app in 2012 with a goal to connect users to the library’s services and resources on the go. Four years later, they decided to cancel the app and offer a new streamlined website optimized for mobile phones and tablets. A free copy of the full case study, which details why the library decided to bring back their app, is available to anyone here.
“It renders beautifully,” shared Susan LaPerla, Acting Director at The Ferguson Library about the mobile-friendly website, a website that the library still offers in addition to their relaunched Boopsie app. “But we realized that the user account interface on an external website provided a less than ideal user experience. Users demanded that we bring our app back. People missed Boopsie and we did too!”
“With 64% of American adults owning a smartphone—a 29% increase since just five years ago—libraries really need to focus on making their services and resources accessible via mobile devices. Providing both a mobile-optimized website and a customized app like The Ferguson Library does is the best approach,” says Mary Casey, Director of Marketing at Demco Software. “Our custom-branded native mobile apps for libraries make it easy and affordable to offer the best possible experience for mobile users. We’re excited to continue our partnership with Ferguson Library, helping them go where their users go.”
About The Ferguson Library
The Ferguson Library’s vision is to inspire, promote and foster lifelong learning and personal growth. The library provides free and equal access to information, ideas, books and technology to educate and enrich the Stamford community and operates with core values that include nurturing and encouraging literacy, celebrating life-long learning and creating a safe, inviting and comfortable environment that is conducive to reading, studying, learning and engagement.